P5

P5– Social Media

a)      Purpose

The purpose of my app is to inform. More specifically, to inform users on what the best shoes currently on the market are through a series of ratings and quotes from people who own or have owned the shoes that the user is interested in. This therefore allows them to make an informed decision on what shoes they should purchase based on how other people have rated them. This helps prevent customers buying shoes and becoming dissatisfied with them after only a number of weeks, due to them being low quality or uncomfortable etc. Users may also already have their hearts set on a particular pair of shoes, which means they can then check the app to see if they have an overwhelming amount of negative ratings. If this is the case, users can then search for a better rated pair of shoes to purchase.

b)      Content

When users press on the app to open it, the first place they will be taken to is the login page. Here, users will be able to either log in to their existing account or; if they are a new user, they can create an account there and then to become part of the Crepcheck experience. Once users get past the login page, they will be taken straight to the homepage. Whilst on the homepage, users will be shown all the latest and most popular shoes. This will help prevent users from having to search through the app for the shoes they want, as there is a good chance they could be shown on the homepage alongside other shoes that are trending. However, it is not a problem if users cannot find their shoes right away, as the app includes a search bar across all pages meaning that users can simply search the name of the shoes they are looking for and more likely than not there will have been a user who has given them some sort of rating and comment. Users should keep in mind however that the less popular the shoes are that they are searching, the less ratings they are likely to have. Some of the popular brands included within the app are Adidas, Nike, Puma, Jordan’s, Converse and many more.

 

c)      Target user /membership

If we break down the specifics of Crepcheck’s target user/membership, we see that the age range of the app’s target audience is between 12 – 25. This is because the app is made up almost entirely of trainers which are much more popular amongst youths than say middle age and above. This therefore makes sense to aim the app towards a youthful audience as these are the ones who are most likely to take an interest in the app.

My target user/membership will also care about the way the look and will want to fit into modern culture by being as trendy as possible. This is because all the trainers featured in my app are all from well established brands and have either been popular at one point in time or are currently popular right now. People who do not care about meeting modern day trend standards will most likely overlook my app as they will not really care about what shoes are trendy or being raved about.

In terms of gender, my app is aimed towards both boys and girls as shoes are not necessarily considered an interest of just one gender as both genders generally tend to what to have the trendiest shoes. Not having my app aimed towards just one gender also means that my consumer base will be much larger than if the app was aimed at just one specific gender.

d)      Production plan with launch date

I have created a Gantt chart for my social media app so that I can schedule exactly how long the app is going to take in total as well as how long each individual task is going to take. All-in-all, my Gantt chart shows that my social media app should take around 20 weeks to complete as long as there are no delays. However, it is unlikely that delays will occur due to everything being so well scheduled. I believe 20 weeks is a sufficient amount of time to create a high quality, professional social media app which serves its purpose and functions exactly the way it is supposed to. The launch date of my social media app is 2^nd August 2017. I believe this is the perfect time to launch an app as many people look to purchase new shoes for the summer holidays which means that my app is likely to get a lot of traffic in the first few weeks of its launch. This date is also only a few months away from Christmas in which once again many people will be looking to purchase shoes to go with their Christmas clothes, which will again increase the amount of people downloading my app.

e)      Possible revenue streams

Since my app is free to download, it only makes sense that I will have to find alternative revenue streams to allow my social media app to make a profit. The main way in which my app will earn a profit is through advertisements. One form of advertisements I will use are ‘pop up ads’ which will appear throughout the app as users are browsing through. Companies will pay me to advertise their brand on Crepcheck which should help give Crepcheck a steady revenue stream.

Another way in which my social media app will make a profit is through paid verification. Accounts that have over 10,000 followers on Crepcheck can pay a small fee of £100 to get their Crepcheck account verified. This will mean that their Crepcheck account will be recommended to a large portion of users on the app which will in-turn lead to a massive increase in followers.